Beats by Dr. Dre launches the latest instalment of its global “Above the Noise” campaign featuring Nigeria’s first bobsled team. Starring Seun Adigun, Ngozi Onwumere and Akuoma Omeoga, the piece highlights how these athletes are making history and performing at the highest echelon with a determined and masterful focus.
The digital short combines footage of the team’s races alongside shots of their intense preparation in Nigeria, showcasing their unwavering drive and ability to stay above the chaos, fears and other “noise” in order to succeed. The spot also shares how the women have pushed themselves and each other constantly to traverse new territory for themselves, for Nigeria and for Africa.
The athletes are featured wearing the special edition Beats Studio3 Wireless and Powerbeats3 Wireless in Winter Red.
With a host of powerful features and capabilities, Studio3 Wireless brings a premium audio experience to the noise-canceling headphone market. The new and proprietary Beats Pure Adaptive Noise Canceling (Beats Pure ANC) technology allows you to hear more of what you want and less of what’s around you, using advanced algorithms to continuously monitor your listening environment. Beats Studio3 Wireless has the Apple W1 chip, which means you also get proximity pairing, seamless switching between Apple devices, industry-leading Class 1 Bluetooth connectivity and a great 22-hour battery life. By turning Beats Pure ANC off directly from the earcup, you get up to an incredible 40 hours of nonstop playback in low power mode without sacrificing audio quality. Run out of juice? No problem. Fast Fuel gives you up to 3 hours of playback after just 10 minutes of charging via the included Micro-USB cable.
Powerbeats3 Wireless is the ultimate in-ear, wireless earphone designed to fuel multiple workouts and elevate your training with powerful, dynamic sound and up to 12 hours of battery life. Both sweat and water resistant with flexible earhooks to keep them secure, the earphones also feature Class 1 Bluetooth for optimum connectivity and the ability to move long distances from your Bluetooth-enabled device. It also includes the Apple W1 chip which provides easy one-step Bluetooth connectivity and the added ability to toggle seamlessly between iCloud-registered devices. You’ll also never have to worry about an empty battery before you hit the gym as its Fast Fuel charge gives you one hour of playback after a 5-minute charge using the micro-USB cable, and you can play music, hop on a call or activate Siri easily without your device thanks to Beats’ RemoteTalk capability.
Visit beatsbydre.com for more information.
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By Mike Valverde