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Other Sports - 22. January 2019.

Beautiful acrobats as Dior opens the show

“Is it a man or a woman? It’s neither one nor the other – it’s a clown.” *


The circus is a magical place. The imagination of many artists has been stimulated by the fascination for a world that is both wondrous and raw, poetic and indispensable.
Christian Dior enjoyed going to the Cirque d'Hiver, which is where, in 1955, Richard Avedon, who intuitively captured the essence of Monsieur Dior’s style in an extraordinary way, took his famous photo, Dovima and the Elephants, an image that perfectly evokes the wonder and majesty of haute couture. In 1950, British television also covered the House’s show at The Savoy in London with a report titled Dior 'Circus' Comes To Town.


The circus theme reappeared later at Dior under John Galliano’s creative direction. For isn’t a fashion show, after all, akin to the parade that inaugurates a circus show? Great 20th-century artists such as Pablo Picasso, Erik Satie, Serge Diaghilev and Léonide Massine joined Jean Cocteau – a regular at the Cirque Medrano, which also counted Federico Fellini among its fans – to develop the ballet Parade in Italy between Rome – the birthplace of Maria Grazia Chiuri – and Naples, before presenting it in Paris in 1917.

For Maria Grazia Chiuri, this fantastical creative chaos provided the starting point for the spring-summer 2019 haute couture collection. The visual unfurling of the pieces that compose it represents an unleashing of the memory and the imagination associated with the circus through costumes, fashion and art, extending and the evocation of Cindy Sherman's work focusing on clowns.


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