THE UK’S NUMBER 1 SPORTS DRINK, LUCOZADE SPORT, TO LAUNCH A NEW LOW CALORIE SPORTS DRINK – LUCOZADE SPORT LITE

In April, Lucozade Sport will be launching Lucozade Sport Lite – a low calorie
sports drink designed to improve your workout in only 50 calories.

Created with everyday exercisers and social sports participants in mind,
Lucozade Sport Lite helps you get more from your workout whilst containing
70% less sugars than regular sports drinks. Whether you need a boost before
that next exercise session or you need to top up before running onto the
pitch, Lucozade Sport Lite helps to hydrate you with fluid and electrolytes
together with energy-releasing B vitamins.

Discover all the benefits of a sports drink with only 50 calories Lucozade Sport Lite is scientifically formulated to deliver: Fluid and electrolytes to keep you better hydrated B Vitamins for energy release

Lead sport scientist at Lucozade Sport Nick Morgan says “Many people who
exercise for up to 60 minutes would not consider a sports drink due to the
calorie content, but it doesn’t mean they don’t want to get the most out
of their workout. We’ve taken our sports nutrition expertise and applied it to
Lucozade Sport Lite to create a sports drink that enables everyday people to get more out of exercise whilst keeping the calorie count to a minimum.”

Celebrity Fitness Trouble Shooter and Fitness Expert to the ‘Stars’ Cornel Chin
says, “My clients rely on me to find new ways to constantly improve and
breathe new life into their workouts. Lucozade Sport Lite enables them to
prepare more effectively before a workout whilst taking on just 50 calories.
The improved hydration takes my clients to new levels of fitness and enjoyment in their workouts, so it’s a great motivator.”

Lucozade Sport Lite comes in two thirst quenching flavours (Lemon and Lime and Summer Berries) available in 500ml singles and 4 x 500ml

Multipacks from all major retail outlets from April 2010 (RRP £1.00 500ml singles and £3.48 for 4 x 500ml multi-packs).

For more information on how Lucozade Sport Lite can benefit your workout
visit www.lucozade.com/sport .