Cultural and gender divides have long inhibited people from enjoying certain gambling games. Decades ago, bingo was considered a gambling market for women, and football betting was a market for men. Traditionally, there's been a gender divide across gambling markets. Thankfully, attitudes to both have started to change. Equality now lies at the forefront of these markets, where men and women enjoy football, bingo, and various other gambling games. Collectively, as the internet opened the floodgates for gamblers worldwide to find markets that matched their interests, more female gamblers entered the market due to the convenience of digital gaming. It also resulted in more men seeking women's sports betting market, such as women's football.
The growth in opportunities has arisen because of the internet. There's no beating around the bush. It is the main driving force in bringing these markets to many fresh customers. One of the components that has propelled the gambling industry is that casino and sports betting companies work in tandem. Although there's competition, you can find plenty of football-themed casino games and casino games on sports betting sites too. There's a genuine drive to propel the industry upward. Although competition is healthy, sometimes it can stagnate sectors through too much competitiveness, and the gambling industry has found this balance expertly, resulting in an explosion in wagering opportunities.
With both industries making a lot of noise this century, sports betting and gambling companies have fused their ideas on several occasions with great aplomb and success. Many football teams have provided their image rights to slots games, but many notable sports figures have also sold their image rights. Although slots for sports fans include a gigantic range, the fact that many of these casino companies also host sportsbooks and vice versa has helped fuel both. If a casino company offers sports slot games and an individual sports betting market, it's against their interests to explore marketing or game design options that hinder the growth. The crossover has helped both markets multiply and prop each other up, again leading to a considerable expansion in opportunities.
Generally, the growth of any sport will fuel a natural gambling market. Any professional competition that begins to gain popularity and viewers will inevitably attract gamblers. Many people want to sprinkle their sports entertainment with a little slice of betting to give it that extra 5% of excitement - and with women's football emerging from the small, niche corners of the sports market to some of the most viewed sporting events in multiple countries, it's a perfect recipe for growth.
While many analysts will spend days or weeks crunching the data about women's football and football betting, it is a simple formula. We live in a world where women's professional sport is finally receiving the plaudits it deserves, showcasing excellent role models for the future generation and showing that we can collectively overturn societal ignorance.
As this attitude switches and more people climb on board with women's sports, this creates an avalanche effect in popularity. This trickles down to the gambling market and its basic supply and demand. As we highlighted already in this section, over 3 million Australians tuned in to watch the Women's World Cup, besting most of the big male sporting games - and this viewership leads to people looking for more wagering opportunities which digital betting services are more than happy to provide. Australia is a great example, as they have several top women's teams, including their netball team, considered the best in the world.
When sports betting and football betting first moved online, there was no other blueprint to use. A lot of these companies rolled with the technological advances. They supplied new markets to gamblers, ranging from in-play games to specific derivative markets that were not possible until the rise of online football betting and mobile phone technology that allows people to place a bet instantly in a live game.
The English Premier League is the most-watched football league in the world. Therefore, sports betting companies have been able to roll the dice and explore new betting markets, which have been able to pay dividends. Other sports, like baseball, have witnessed fan engagement growth and wagering opportunities facilitated by these smaller micro-betting markets., but it is a formula that works across most sports betting markets.
So as we peel away the layers of why women's football and women's football betting have continued to rocket in popularity, it all boils down to the simple fact that millions more people are tuning in. Like any supply and demand marketplace, the online gambling industry thrives from more people watching these sports and placing a bet. More viewers in any professional competitive market result in an increase in the gambling market, and once the demand emerges, more markets emerge.
