Men are traditionally considered more typical online casino players – partly because it used to be more expected that men would play computer games. In recent years, there has been a surge in the number of women playing slots and table games online (along with other computer games), closing the gap considerably.
There are several reasons for this increase in women players, some of which are laid out below.
It is a simple fact that if you make something easier to do, more people are likely to do it. The advances in mobile technology mean that everybody who has a cell potentially has a casino in the palm of their hand. This makes playing for a few minutes here and there very easy for anyone, even if they are in the car waiting to collect other family members.
Land-based casinos are often seen as a very masculine environment that some women might find intimidating or unwelcoming; nobody knows what gender you are online. This can be useful for anyone who might feel scrutinized or uncomfortable in this sort of situation otherwise. In addition to this, visiting an online casino does not involve a trip of potentially hundreds of miles.
The wide range of real money casino games available at even the smallest online casino provides something for everyone. With this much choice, regardless of what type of interest the player has, they will find a game that fits in with their interests or hobbies. Links between some games, TV shows, and movies take this one stage further, so somebody who is a fan of a particular show might want to play a slot for that reason rather than gambling. In addition, technology has allowed games to become more entertaining, widening their appeal even further.
Those same technological advances have also provided the ability to interact with other players in many online casino environments. This makes the overall experience more communal, which will also appeal to a wider range of people who might not be there just to play the games.
As well as being able to play wherever you want as online casinos never close and have all the games available 24/7; those that might not feel they have time to play normally can play whenever they want. Therefore, those who would normally base their activities around family commitments can still enjoy online casino games.
As well as real money casinos, there are also free-to-play online casinos that typically operate where legislation does not allow gambling to take place. Apart from making casino games more available to everyone, this also attracts those who might not normally see themselves as gamblers.
Some online casinos have noticed this upward trend and wish to attract more female players by marketing to them specifically, something which they may well not have done previously. In addition, some online casinos have been launched with a female market in mind, with the site design focusing on not alienating women.
